{"id":1924,"date":"2022-03-25T18:00:40","date_gmt":"2022-03-25T17:00:40","guid":{"rendered":"https:\/\/iksd-consulting.com\/?page_id=1924"},"modified":"2024-10-22T01:13:35","modified_gmt":"2024-10-21T23:13:35","slug":"comment-collecte-de-donnees","status":"publish","type":"page","link":"https:\/\/iksd-consulting.com\/index.php\/consultez-nos-services\/data-et-analytics\/comment-collecte-de-donnees\/","title":{"rendered":"Collecte de donn\u00e9es"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1924\" class=\"elementor elementor-1924\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8fe05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb8fe05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0b20980\" data-id=\"0b20980\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9bec02 elementor-widget elementor-widget-html\" data-id=\"e9bec02\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ta-j\">\n<p>Au-del\u00e0 de la data produits, les enseignes ont \u00e9galement tout int\u00e9r\u00eat \u00e0 bien conna\u00eetre leurs clients. Ainsi, tout en respectant la r\u00e9glementation europ\u00e9enne sur les donn\u00e9es \u00e0 caract\u00e8re personnel (RGPD), elles doivent collecter toute une masse d\u2019informations leur permettant de mieux conna\u00eetre les go\u00fbts, les attentes et les besoins de leurs clients.<\/p>\n<p>Recueillir des donn\u00e9es sur les comportements d\u2019achats est donc essentiel pour faire des suggestions de produits.<\/p>\n\n<p>Au c\u0153ur du processus du e-commerce se trouve la Data. D\u2019un c\u00f4t\u00e9 la donn\u00e9e produit, de l\u2019autre la donn\u00e9e client et au centre une plateforme permettant de g\u00e9rer le volume colossal de donn\u00e9es afin d\u2019en extraire une information intelligible, de qualit\u00e9 et adapt\u00e9e \u00e0 chaque canal de vente.\n\n<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e30b801\" data-id=\"e30b801\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47e0432 elementor-widget elementor-widget-html\" data-id=\"47e0432\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ta-j right-ct\">\r\n    <div class=\"right-ct-item\">\r\n        <div class=\"right-ct-item-img\">\r\n            <img decoding=\"async\" src=\"https:\/\/iksd-consulting.com\/wp-content\/uploads\/2022\/04\/logo_odk.png\" alt=\"img\" \/>\r\n        <\/div>\r\n        <div class=\"right-ct-item-containt\">\r\n            <p>Open Data Kit (ODK) est un ensemble d'outils en logiciel libre et gratuits permettant de collecter des donn\u00e9es \u00e0 l'aide d'appareils mobiles Android et de les envoyer vers un serveur en ligne, m\u00eame sans connexion Internet ou services cellulaires au moment de la collecte des donn\u00e9es.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n    <div class=\"right-ct-item\">\r\n        <div class=\"right-ct-item-img\">\r\n            <img decoding=\"async\" src=\"https:\/\/iksd-consulting.com\/wp-content\/uploads\/2022\/04\/KoboToolbox.png\" alt=\"img\"\/>\r\n        <\/div>\r\n        <div class=\"right-ct-item-containt\">\r\n            <p>KoBoToolbox est une suite d'outils en logiciel libre et gratuit pour la collecte de donn\u00e9es sur le terrain \u00e0 utiliser dans des environnements difficiles.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n    <div class=\"right-ct-item\">\r\n        <div class=\"right-ct-item-img\">\r\n            <img decoding=\"async\" src=\"https:\/\/iksd-consulting.com\/wp-content\/uploads\/2022\/04\/SurveyCTO-Logo-CMYK.webp\" alt=\"img\"\/>\r\n        <\/div>\r\n        <div class=\"right-ct-item-containt\">\r\n            <p>\r\n                SurveyCTO est la plateforme de collecte de donn\u00e9es mobile fiable, s\u00e9curis\u00e9e et \u00e9volutive pour les chercheurs et les professionnels travaillant hors ligne.\r\n            <\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sans information exhaustive d\u2019un produit, le consommateur rechigne \u00e0 concr\u00e9tiser son achat<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":526,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1924","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/pages\/1924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=1924"}],"version-history":[{"count":1,"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/pages\/1924\/revisions"}],"predecessor-version":[{"id":40558,"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/pages\/1924\/revisions\/40558"}],"up":[{"embeddable":true,"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/pages\/526"}],"wp:attachment":[{"href":"https:\/\/iksd-consulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=1924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}